This is
Poppy Row

Created by Crystal Cave

Started half naked in a small European bathroom, now we’re here.

Poppy Row is a fashion brand for the modern jetsetting female changemaker.

Times have changed, we’re empowered women being the change we want to see in the world, why has our clothing not evolved with the modern women that we are? 

That’s where Poppy Row comes in. Our modular system of dressing helps you pack lighter + get dressed quicker wherever in the world your life takes you.

The concept started with our two-piece jumpsuit

Our founder Crystal envisioned while wearing a jumpsuit while traveling through Europe. On a hot summer day after many trips to the small bathroom, having to get naked to pee too many times, lighting struck: why didn’t someone create the silhouette of a jumpsuit but make it into 2 pieces? 

A jumpsuit evolved into a whole clothing line creating modular dressing...something that has actually been around since the middle ages when women would sew on different parts of their clothing to change their outfits up.

What is modular clothing?

SImply put: all our pieces mix + match so you can get dressed with ease to express your own unique style.

About Our Products

Consciously Created

Not only was our line designed to work so you can consciously customize it to your own style, the entire production process is empowered by women, run with ethical labor + eco-friendly materials.

Women Powered

For women, by women. From our production to our design team, every part of the production process is spearheaded by women. In an industry that is predominantly still run by women, we wanted to support a eco-system for + by the people actually wearing our clothing: women. 

Ethical Labor

Our production partners are vetted by our internal team to make sure those who produce our clothing are paid living wages + have safe working conditions. Even if you can’t see the production, we believe that energy is important to uphold since our clothing is being put on your body + that energy carries out into the world.

Sustainable Materials
Our Eucalyptus Fabric: You’ll love it more than TSA Pre-Check

Our signature eucalyptus-based fabric has been our signature fabric + fan favorite since we launched --we’ve even been asked if people can sleep in it because it’s that comfortable. The fabric is perfect for travel, running your business empire, or just your overall comfort, without compromising your confidence, comfort, or peace of mind!

As frequent travelers, we’ve all been in an airport looking great, only to board a plane looking like an overheated mess. When you wear Poppy Row, those overheated travel experiences are a thing of the past. 

Our eucalyptus-based fabric is going to be your new travel favorite (beyond the TSA pre-check line). It’s naturally cooling + wicks your body sweat. It’s antimicrobial (ie. you could wear it multiple times without it smelling) + 99.9% of the materials used in the production process are recycled in the production process. It’s smart + conscious, just like you ;)

Check Out Pieces We've Made From Eucalyptus Here

sustainable materials

Deadstock

We started our collection with our modular capsule of wardrobe builders, but coming from my fashion background, I wanted to create timeless trend pieces that had some of my favorite fabrics - think mesh, lace, sequins - but those have some of the most unsustainable production processes. Enter deadstock fabric.

Basically, deadstock fabric is fabric we source in limited quantities that we save from the landfill. Our seasonal releases that include deadstock are limited in quantity, making those pieces unique but also sustainable since we’re recycling the fabric to create new pieces for your closet.

Check Out Pieces We've Made From Deadstock Here