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Our Story


Do you go into a store and wonder...

  • Why doesn't anything fit?
  • Why is there a "women's" AND a "plus-size" department?
  • How do I find clothing that'll work with my style now and 5 years from now?
  • Why is this clothing so uncomfortable!? I want my yoga pants!

Or perhaps you've just given up altogether?

Well, worry no longer...
Say "Hello" to Poppy Row!

Poppy Row was started by a wardrobe stylist to end your stress with shopping. After working as a celebrity stylist in New York + Los Angeles, Crystal Cave saw there was an opportunity to merge digital technology with personal stylist + started an online styling school to teach women how to find their style, no matter their size.


It was through her clients, she saw there was a need for a line of size- inclusive basics that were both comfortable stylish. PLUS! You could find the same silhouettes season after season.

"I wanted a store where I could shop with my best friend + we wouldn't have to change departments. A place where no matter my size, or my friend's size, we could go shop + love what we tried on.", says Crystal.

"I left my styling business + moved to Florence, Italy to study fashion design. One day while overtired, overheated and frustrated, I had an ah-ha moment while stripping myself naked in my school's bathroom - What if I never had to get naked while wearing a jumpsuit again!?" I liked how chic they looked and realized there could be a 2-piece jumpsuit, which also meant it could work for women, no matter their body shape. Poppy Row was born!"